Coca-Cola

& Food

We were given hours of generic Coca-Cola & Food footage shot in South America. The task: edit the footage to make a television spot with some semblance of a story/concept that would be relevant in North America. I think we polished this turd up really nicely. The spot aired during Super Bowl LI (and a lot of people were a little disappointed: https://www.adweek.com/brand-marketing/the-5-worst-ads-of-super-bowl-li/).

 

But if they only knew what the "before" looked like...

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© Seth C McWhorter

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